SAMSUNG under probe in Italy over misleading commercial practices


Italy’s Competition and Market Authority (AGCM) has launched an investigation into Samsung Electronics and two other companies over alleged misleading and aggressive commercial practices.

In a statement, the regulator explained it was looking into deals the companies offered customers seeking new mobile phones while selling their used devices.

AGCM stated not enough information was being provided to ensure customers fully understood the process.

Along with Samsung Electronics Italia, the regulator is also investigating UK-based Opia and Italian company World Business.

Opia works with Samsung on promotional activities for the vendor’s smartphones. World Business specialises in the sale of refurbished electronic products.

The Italian regulator also noted it searched the offices of the companies involved on Tuesday, July 26.

The move by AGCM comes two weeks after it slapped a €3.2 million fine on the local unit of smartphone vendor Xiaomi for alleged violations of warranty rules for repair of electronic devices.


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