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Vodafone’s friendly digital assistant ‘TOBi’ now on WhatsApp

Angela Mensah-Poku interacting with some Vodafone customers at Cantonments center

TOBi, Vodafone’s friendly digital assistant is now available on the telco’s customer care WhatsApp number 0501 000 300.

The chatbot, which is powered by artificial intelligence, has been introduced to improve customer queries and response time.

TOBi is designed to provide 24-hour assistance to customers on products, services and enquiries. The aim of the chatbot is to reduce call volumes to the experience centre.

It has been trained to perform basic customer care functions with a vision to improve its abilities with time.

Director of Digital Transformation and Commercial Operations at Vodafone Ghana, Angela Mensah-Poku said  the introduction of TOBi on WhatsApp demonstrate Vodafone’s relentless effort to continue to provide customers with the necessary tools to make their lives easier and progressive.

“Unveiling of TOBi is certainly a proud moment for us – it further demonstrates our relentless obsession with our customers – to continue to provide them with the tools necessary to make their lives easier and progressive. Evidently, our passion and drive for innovation has once again been demonstrated and brought to life,” she said.

She said “TOBi is now on WhatsApp, which means when customers reach us on our WhatsApp, they get to interact with TOBi who will quickly attempt to address their challenges.”

Angela Mensah-Poku however explained that TOBi will often handover complex scenarios to live agents to assist.

According to her, WhatsApp forms 23% of the digital assisted channel contacts, and is the second highest traffic channel, which means TOBi will also serve as a concierge offering 24/7 support to Vodafone customers.

She believes TOBi assistance will ultimately improve Vodafone’s response time to customer queries.

Angela Mensah-Poku said this during her visit to the Vodafone Retail Shop at Cantonments to interact with some customers as part of Customers Care Month Celebration.

She further revealed that Vodafone has introduced new features on TOBi to respond to customers queries in Pidgin English and within the shortest period.

“I am also excited to add that TOBi is now able to respond to queries in ‘Pidgin English’, which will be of great benefit to a section of our customers,” she said.

Ms. Mensah-Poku assured customers of Vodafone’s commitment to live up to its standards of excellence in all interactions and across all touchpoints.

“At Vodafone, Innovation, creativity and digital are embedded in all we do. Our leadership in introducing new and modern trends in technology and digitalization is unquestionable.  We can cite several of these industry-leading products, campaigns and initiatives,” she boasted.



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