Meta rolls out AI assistant on WhatsApp, Instagram, Facebook and Messenger


    Meta on Thursday announced its free artificial intelligence assistant, Meta AI, is rolling out across all of its social media platforms WhatsApp, Instagram, Facebook and Messenger.

    The assistant can answer questions, create animations and generate images, Meta CEO Mark Zuckerberg said in a video.

    Meta AI was built on the company’s latest large language model called Meta Llama 3, which was also announced Thursday.

    Meta AI assistant, introduced last September, is now being integrated into the search box of Instagram, Facebook, WhatsApp, and Messenger. It’s also going to start appearing directly in the main Facebook feed. Meanwhile, users can also chat with it in the messaging inboxes of Meta’s apps. And for the first time, it’s now accessible via a standalone website at

    The Meta AI assistant is arguably the only chatbot that now integrates real-time search results from both Bing and Google — Meta decides when either search engine is used to answer a prompt. Its image generation has also been upgraded to create animations (essentially GIFs), and high-res images now generate on the fly as you type.

    Meta AI is rolling out in more than a dozen countries outside of the US including Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia, and Zimbabwe. But it yet to go live in Ghana.

    The goal is for Meta AI to be “the most intelligent AI assistant that people can freely use across the world,” CEO Mark Zuckerberg tells me. “With Llama 3, we basically feel like we’re there.”


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